CHEC announces return to 100% Optical 2023 Post Date : February 10, 2023 News CHEC Marketing CHEC has announced that it will be returning for this year’s 100% Optical on stand B330. The event will be in its ninth year and is the fastest growing optical event in Europe and largest in the UK. It will take place from 25th-27th February at London’s ExCel conference centre with over 9680 optical professionals anticipated to attend. Following the success of last year, with CHEC winning ‘Most Engaging Stand’ at the event, CHEC will aim to retain the award with an innovative interactive IOL cataract dry lab, allowing attendees to participate in CHEC’s on-stand competition, performing cataract surgery on a synthetic eye. Judged by Clinical Director of Ophthalmology Mahmoud Rabie, the winning ‘surgeon’ will be awarded a Series 8 Apple Watch. CHEC’s new stand will be twice the size of their last stand, and will give attendees the opportunity to meet CHEC’s friendly engagement team and senior leadership team. The social nature of the stand encourages people to network over free cups of coffee, tea, and other hot drinks. At the stand, attendees will also be able to discuss CHECs shared care partnership programme, referral pathways and find out more about CHEC’s exciting plans for 2023. Jon Dore, COO, said, “After the success at last year’s 100% Optical event, we are excited to be back this year. “It was a privilege to win ‘Most Engaging Stand’ in our first year, and we welcome guests to visit our new stand at B330 and learn about the solutions CHEC has to offer and participate in our fun, educational competition. We’re also thrilled to host a CPD seminar at the event again, and exhibit the excellent work that CHEC is contributing to improve community healthcare across the country.”